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Tuesday, December 08, 2009

Options

If there's one thing that we certainly have in this whole CRTC-Save-Local-TV-Tax thing, it's options.

Not that they're options we'll actually get to, or want to, exercise... but hey, sometimes it's nice just to put it all up on the wall and see how it sticks together.

So... why not? Let's take a look at where we are.

As of right now:

We could regulate the problem -- like we have in Radio. If you want to operate in Canada, you need this much Canadian Drama, this much Canadian docs, this much 10/10 Canadian Content at minimum. Period. End of Discussion.

We could force the Broadcasters and BDUs to negotiate with one another. Make them form up some sort of system for working with one another based off their 'symbiotic' relationship.

We could give Broadcasters 'Value for Signal'.

We could give BDUs more money/protection.

We could give Broadcasters more money/less obligations to the "onerous" costs of creating Canadian TV.

We could scrap the whole protection scheme from the ground up. Cut out the middleman, let American channels broadcast in Canada at will.

We could let Broadcasters 'black out' American broadcasts of shows they've paid for, re-airing them whenever they want, however they want.

We could kill the bundling of channels - go a la carte, allow Canadians to pay only for the channels we want.

We could create a 'skinny basic' for those who only want the bare minimum (the cable equivalent of a 'gateway drug').

We could...

What else am I missing? (Will update as suggestions come in!)

Cheers,
Brandon

Courtesy of Jim Henshaw:

We could have a system where the consumer decides what's worth paying for. Y'know the way everything else in this country is bought and sold.

Then we'd get to see what they really want to watch, make our version of it and perhaps have a real industry.

1 comment:

jimhenshaw said...

We could have a system where the consumer decides what's worth paying for. Y'know the way everything else in this country is bought and sold.

Then we'd get to see what they really want to watch, make our version of it and perhaps have a real industry.